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Recent Articles

Understanding the Impact of AI and Automation

Integrating AI and Automation into business operations is no longer futuristic thinking; it's essential for today's competitive landscape. ThinkTank has recently expanded its offerings to include "AI and Automation," a decision not made lightly. This addition is a...

How To Make a Brand System, Part 1

What is a Brand Identity? Have you ever seen Gordon Ramsay's Kitchen Nightmares? Every one of those nightmares is caused by a contradiction in the owner's value system. The coolest thing that Ramsay tries to do in each episode is to help the owner untangle those...

I Heart WordPress

Some years ago — around 2013 this was — I gave WordPress my first go. I remember the 'famous five minute install' then spending a few minutes on the Admin screen and thinking it was the most complicated thing I'd seen in my life. While panicking, I tried to undo what...

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