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Generalist

1500-Something to Today Do you remember Adam Smith? He was the fellow who founded the school of Economics as we know it today. He wrote the "Wealth of Nations," a roadmap for the Industrial Revolution which was to follow. The name of the game? Specialization. It was...

How To Make a Brand System, Part 1

What is a Brand Identity? Have you ever seen Gordon Ramsay's Kitchen Nightmares? Every one of those nightmares is caused by a contradiction in the owner's value system. The coolest thing that Ramsay tries to do in each episode is to help the owner untangle those...

I Heart WordPress

Some years ago — around 2013 this was — I gave WordPress my first go. I remember the 'famous five minute install' then spending a few minutes on the Admin screen and thinking it was the most complicated thing I'd seen in my life. While panicking, I tried to undo what...

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