Brand Identities are highly individualized packages meant to be tailored to a business' personality and needs. A "Brand" probably [almost always!] includes a logo, but could also include anything and everything from Swag, to Copy, to Manuals, to Motion Graphics and everything in between.
What is a Brand Identity? Have you ever seen Gordon Ramsay’s Kitchen Nightmares? Every one of those nightmares is caused by a contradiction in the owner’s value system. The coolest thing that Ramsay tries to do in each episode is to help the owner …
Some years ago — around 2013 this was — I gave WordPress my first go. I remember the ‘famous five minute install’ then spending a few minutes on the Admin screen and thinking it was the most complicated thing I’d seen in my life. …
1500-Something to Today Do you remember Adam Smith? He was the fellow who founded the school of Economics as we know it today. He wrote the “Wealth of Nations,” a roadmap for the Industrial Revolution which was to follow. The name of the game? …
