What is the best way to get your brand (and your business) from where it is at, to where it is going? How do we get your brand from your brain to the brain(s) of your customer(s)? How does your particular Brand Strategy relate to Sun Tzu's "Art of War"? Hire me and let us sally forth on our campaign.
What is a Brand Identity? Have you ever seen Gordon Ramsay’s Kitchen Nightmares? Every one of those nightmares is caused by a contradiction in the owner’s value system. The coolest thing that Ramsay tries to do in each episode is to help the owner …
1500-Something to Today Do you remember Adam Smith? He was the fellow who founded the school of Economics as we know it today. He wrote the “Wealth of Nations,” a roadmap for the Industrial Revolution which was to follow. The name of the game? …
