Golly, "storytelling" could be practically anything. From a novel, to a business plan, to web-copy, to code. "Code is Poetry," after all. The true benefit here is that, while ThinkTank might be visually designing your brand or your website, it is also writing copy and manuals and plans, concurrently.
What is a Brand Identity? Have you ever seen Gordon Ramsay’s Kitchen Nightmares? Every one of those nightmares is caused by a contradiction in the owner’s value system. The coolest thing that Ramsay tries to do in each episode is to help the owner …
Some years ago — around 2013 this was — I gave WordPress my first go. I remember the ‘famous five minute install’ then spending a few minutes on the Admin screen and thinking it was the most complicated thing I’d seen in my life. …
1500-Something to Today Do you remember Adam Smith? He was the fellow who founded the school of Economics as we know it today. He wrote the “Wealth of Nations,” a roadmap for the Industrial Revolution which was to follow. The name of the game? …
