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A title image for "How To Make A Brand System, Part 1: Brand Identity"
How To Make a Brand System, Part 1
What is a Brand Identity? Have you ever seen Gordon Ramsay’s Kitchen Nightmares? Every one of those nightmares is caused by a contradiction in the owner’s value system. The coolest thing that Ramsay tries to do in each episode is to help the owner …

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Thinktank has a broad skillset.

Generalist

April 11, 2021 January 28, 2022

1500-Something to Today Do you remember Adam Smith? He was the fellow who founded the school of Economics as we know it today. He wrote the “Wealth of Nations,” a roadmap for the Industrial Revolution which was to follow. The name of the game? …

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A title image for "How To Make A Brand System, Part 1: Brand Identity"

How To Make a Brand System, Part 1

October 22, 2021 January 29, 2022

What is a Brand Identity? Have you ever seen Gordon Ramsay’s Kitchen Nightmares? Every one of those nightmares is caused by a contradiction in the owner’s value system. The coolest thing that Ramsay tries to do in each episode is to help the owner …

How To Make a Brand System, Part 1 Read More »

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I Heart WordPress

May 21, 2021 August 1, 2022

Some years ago — around 2013 this was — I gave WordPress my first go. I remember the ‘famous five minute install’ then spending a few minutes on the Admin screen and thinking it was the most complicated thing I’d seen in my life. …

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  • Thinktank has a broad skillset.
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  • A title image for "How To Make A Brand System, Part 1: Brand Identity"
    How To Make a Brand System, Part 1
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    I Heart WordPress

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